The Plant a Seed—Read! program provides you, the retailer, with a great opportunity to become engaged with your local library. It’s easy to participate:

• You are already known and involved in your community
• You have the community connections to your local public libraries
• The Foundation has the educational programs and materials to support your efforts
• Together we can bring the Plant a Seed—Read! program to children through your local libraries.

Reaching out to your local library is easy!

Step 1: Go online to learn more about your local library.
You’ll need to know:

• Name of the Head Librarian
• Library’s procedure for donating books
• Details about “reading corners” or “Story times”
• How to volunteer to organize reading sessions

Step 2: Visit the librarian and introduce the
Plant a Seed—Read! program

A “sponsored storytelling time” at your local library could feature your brand:

• Customize the Plant a Seed—Read! posters with your store brand
• Wear a tee-shirt with your store’s logo or your retail uniform
• Volunteer as the storyteller
• Provide participating families with a free promo item from your store
• Ask about featuring a product display near the storytelling area (remember to make it kid-friendly and child-safe)

This could become a regular event featuring you or one of your staff as the storyteller:

• Use our Story Time Package or just order the themed colouring books
• Promote the event to customers
• Build a display that features children’s health products
• Consider doing this once a month or during school “breaks”